GEO guides
Understand concrete situations where ChatGPT, Gemini, Claude or Perplexity influence criteria, shortlists and recommendations.
Why am I cited by ChatGPT or Perplexity but not converting?
Being cited by ChatGPT, Perplexity or an LLM is not enough if AI compares your offer on the wrong criteria, places you in the wrong category or fails to reuse your differentiating proof.
article · GEO guideDo LLMs like ChatGPT change tenders?
LLMs like ChatGPT, Claude or Perplexity can change tenders by influencing need framing, selection criteria, expected proof, technical requirements and rejection criteria.
article · GEO guideDo GEO and LLMs work for long sales cycles?
GEO works for long sales cycles if impact is measured before the lead: buying criteria generated by ChatGPT or Perplexity, shortlist, objections, expected proof and first-conversation quality.
article · GEO guideHow do ChatGPT, Perplexity and AI build a supplier shortlist?
ChatGPT, Perplexity and AI build a supplier shortlist from the buyer question, available categories, choice criteria, published proof and the readability of alternatives.
article · GEO guideHow do ChatGPT, Perplexity and LLMs influence B2B buying?
ChatGPT, Perplexity, Gemini and LLMs influence B2B buying before the first sales conversation: need framing, choice criteria, expected proof, shortlist and objections.
article · GEO guideHow do ChatGPT and LLMs recommend a company?
ChatGPT, Perplexity and LLMs do not recommend a company with the same criteria in every market: local reviews, specialization, proof, visible results, compliance, risk and available sources all change the recommendation.
article · GEO guideWhy does AI recommend some providers over others?
ChatGPT, Perplexity and AI recommend some providers because they are easier to justify: clear category, explicit criteria, verifiable proof, corroborated sources and readable use cases.
article · GEO guideWhy is my premium offer commoditized by AI?
A premium offer is commoditized by ChatGPT, Perplexity or LLMs when its differentiating criteria, proof, thresholds and risks are not explicit enough to structure the comparison.
article · GEO guideChatGPT, Perplexity, Gemini: how do I know if AI really understands my offer?
To know whether ChatGPT, Perplexity or Gemini understands an offer, test the category used, associated competitors, reused criteria, cited proof and recommendations produced.
Measure how AI already understands your market.
A short diagnostic identifies category compression, documentation gaps and criteria that influence the decision.