Research
Publish Beyond Mentions research on category compression, pre-launch GEO and decision presence.
Category Compression Risk: when AI puts your offer in the wrong box
A Beyond Mentions brief on category compression: an offer can be visible in AI answers while being understood through a category that weakens its value.
brief · Statistical briefBeyond Traffic: measuring Decision Presence before clicks
A Beyond Mentions brief on pre-commercial metrics: shortlist inclusion, proof reuse, category fit and Decision Share of Voice measure decision presence before traffic.
whitepaper · Exploratory studyPre-launch GEO: how LLMs compress B2B categories
A Beyond Mentions exploratory study of 4,320 Perplexity sonar answers: the risk is not only invisibility, but being understood through the wrong category.
brief · Statistical briefStable Claims Are Not Enough: why unstable signals reveal the real gaps
A Beyond Mentions brief: in the three-day Observatory wave, stable claims are not enough; unstable signals reveal documentation gaps and positioning risks.
study · Retrieval vs CitationWhy AI often cites your least visible pages in search
An investigation across three independent verticals (health YMYL, trades and construction, employment law): the pages that win AI citations are not the ones that dominate the SERPs. A Retrieval ≠ Citation model, Intent Match, and the Citation Efficiency metric.
Measure how AI already understands your market.
A short diagnostic identifies category compression, documentation gaps and criteria that influence the decision.